As a freelancer or entrepreneur, you shouldn’t overlook the importance of using an email signature. Your email signature is an important part of your marketing, personal brand and online visual identity. It should be considered almost like a digital business card — small, simple, but no less essential to your brand and to your individual professional persona.
Email signatures are important because they can:
Conveys a professional image: communicate a higher level of legitimacy and professionalism to anyone who receives it, but it also provide instant brand recognition for your company;
Serves as a free marketing tool for anyone you are reaching out or responding to: by simply adding a note to your company’s established email signature, you can capitalize on the emails you send out every day;
Makes it easy for others to find and get in contact with you: provide your name, your title (if applicable), the name/link of your company, your contact info, one or two of your social links.
Be cautious about adding too many lines of text or links to your email signature, as it can be very daunting to your email recipients. Emphasize the places where you really want folks directed to such as your website, LinkedIn or blog.
There are several email signature services that you can also use to help build clean email signatures including Wisestamp, and email app to help you build a clean signature with unobtrusive icons linking out to your social media sites, and MyESig which will create linked buttons and images.
I hope the benefits of using an email signature will encourage you to create your own email signature. It’s free, easy, and creates consistency and uniformity in all your marketing communications.
Images via CreateHER and Wisestamp