Startup Fashion Week Highlights Fashion, Business & Tech | See Girl Work Blog

Startup Fashion Week Highlights Fashion, Business & Tech

Startup Fashion Week is dedicated to bringing aspiring and new entrepreneurs in fashion design, fashion-tech and wearable-tech the skills they need to build a successful business.

Crafting a new business isn’t easy. It takes hard work and determination to execute an idea into reality — it doesn’t happen overnight.

From creating your own niche to setting your own rules. It’s all about taking a risk on something that you love and value.

By combining her love for fashion, business and technology, Jodi Goodfellow, the founder of Startup Fashion Week, was able to do just that.

She wanted to create a space for upcoming fashion startups to network under one roof with the idea of also mentoring them through their success.

What she began as a series of events focusing on fashion and digital quickly developed into something greater.

Startup Fashion Week, which runs from Oct 3-7, is dedicated to bringing aspiring and new entrepreneurs in fashion design, fashion-tech and wearable-tech a quick glimpse of the skills they need to build a successful business. They also provide resources, exposure and industry connections for entrepreneurs in the fashion space.

“I redeveloped the business model of a fashion week,” says Goodfellow. “So it’s no longer just about runway but it’s also about business.”

Goodfellow was certainly ahead of her time. She saw an opportunity for change and made it happen by using Toronto Fashion Week (now shuttered) as inspiration.

jodi-goodfellow
Jodi Goodfellow, founder of Startup Fashion Week. Photo credit: Shayne Gray.

Fashion and business have always been a reoccurring topic and the idea of adding technology to the mix was something that she knew was important.

“People in tech didn’t understand fashion and people in fashion didn’t understand tech.”

“It was a struggle at first, because the startup I had was in fashion tech. It was extremely hard to figure out how to build networks and partnerships. People in tech didn’t understand fashion and people in fashion didn’t understand tech.”

Goodfellow found her way to overcome these challenges by pushing through obstacles and moving forward on her pursuit. It also helped out that she had a great team behind her in which she built through networking opportunities.

Startup Fashion Week is now organized by a team of fashion industry professionals, startup entrepreneurs, students and volunteers.

Social media marketing strategist and founder of Pearls & Sequence, Rashi Bindra, also serves on Startup Fashion Week’s advisory board in addition to being the host of the Business of Fashion Conference.

Bindra cultivated Pearls & Sequence, a social media, events and PR agency, by using fashion as her source of inspiration for — and credits networking as a key to her success.

rashi-bindra
Rashi Bindra, Founder of Pearls & Sequence. Photo credit: Pourya Taghavi.

“I moved from Montreal to Toronto, which wasn’t planned — and started working with nothing and no one. I started networking and took a chance by putting myself out there.”

With every business comes risks.  You’ll have to be ready to conquer the hardships to get through the huge accomplishments.

“If I wasn’t meant to do this, I wouldn’t have the desire for it! We all have to start somewhere!”

She found her own way by understanding the nuances of both the fashion and digital landscapes in Toronto.

“If I wasn’t meant to do this, I wouldn’t have the desire for it! We all have to start somewhere!”

With new change comes credibility, value and respect. And it takes one person to open that door.

Startup Fashion Week begins October 3rd with opening party festivities happening at Nest in Toronto. The Business of Fashion Conference hosted by Rashi Bindra takes place on October 4th and includes a keynote presentation by Barb Atkin, former VP of Fashion Direction at Holt Renfrew.

Startup Fashion Week runs October 3-7 at various locations in Toronto. For the full list of events during Startup Fashion Week, visit the SFW website or follow on Instagram.

 

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Jennifer Joseph

Jennifer Joseph

Freelance Journalist & Social Media Strategist

Jennifer Joseph is a freelance journalist and social media strategist. As a freelancer — she establishes her own rules. She loves any opportunity to work with new clients. Although her brand is still in the works, she continues her grind and hustle by collaborating with brands such as BeautyDesk.com, YesJulz, motivational speaker and international best-selling author, Pauleanna Reid, Kontrol Magazine, Urbanology and most recently joining TOM Fashion Week and Pride Toronto's social media team. Writing may be her first love but the digital marketing world has also caught her attention — and she has been doing both ever since.

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