In episode 8 of the See Girl Work podcast series, we discuss what exactly a unique selling proposition is, why it’s important for your business, and why it’s crucial for your marketing and branding efforts.
A unique selling proposition (USP) is a small paragraph that explains what your business stands for. It helps your business stand out from the crowd and tells your customers what is special about you. It should convey a strong benefit. It should be memorable. It should clearly explain who the brand is targeting.
Your USP should be driving the development of your company and should be the foundation of your marketing strategy.
Here are examples for great USP’s:
In 2001, Amazon positioned itself as a retail bookseller that provides instant access to over 1.1 million books. Unlike traditional book retailers, Amazon.com provides combination of extraordinary convenience, low prices and a comprehensive selection.
TOMS Shoes are quirky, comfy, light and inexpensive. The most unique and compelling part of the TOMS Shoes story is that they give a new pair of shoes to a child in need for every pair you purchase.
FedEx pioneered a very memorable slogan with: When your package absolutely, positively has to get there overnight.