I am obsessed with reading all the latest articles on marketing, blogging, social media and content publishing. They’re inspirational, fascinating, and motivate me to see how I can apply new tactics and strategies into my own business.
In episode 4 of the See Girl Work podcast series, I talk about 6 marketing trends worth considering for your overall marketing strategy.
1. Content Marketing
Content marketing involves the creation, publishing and sharing of content in order to acquire and keep customers. Content marketing can include blogs, videos, photos, articles, newsletters, social media, etc.
2. Email List Building
Just about every single person in the world has an email address. Building an email list is one of the cheapest, most cost-effective solutions of communication to clients and marketing to them.
3. Integration of Paid, Owned and Earned Media
It’s not about advertising versus PR versus digital, it’s about all of these programs coming together to create a full circle integrated marketing approach.
4. Visual Storytelling
Brands that use visual storytelling as part of their marketing efforts have found that it encourages greater engagement with their customers. Visuals can tell your stories quickly with impact and emotions. And when the visual is a powerful one, like an image or video, the effect is magnified.
5. Influencer Marketing
With their digital following on the rise, Influencers (bloggers, vloggers and instagrammers) will continue to be the face of brands. A brand that connects with the right influencer, will be able to tap into an engaged audience to obtain measurable results including engagement, website referrals and revenue.
6. Mobile-Friendly Marketing
If users can’t access your content easily on their mobile devices, you will most likely lose them. Good user experiences often lead to transactions, which is a bottom line for most brands.