Making LinkedIn Work for You | See Girl Work Blog

Making LinkedIn Work for You

Sure it’s Facebook and Pinterest that usually grab the customer’s attention but here’s how to make LinkedIn work for you.

 


 
Many e-commerce business owners are already aware of the need to have a social media marketing component to their online presence. And yet many owners have a tendency to overlook LinkedIn.

Sure it’s Facebook and Pinterest that usually grab the customer’s attention but here’s how to make LinkedIn work for you.

Invest in high quality photography and professional copy. This is a must for e-commerce owners. The look of your profile and its tone should be a seamless fit to that of your larger online presence.

Remember to be a good community member. This means investing some time each week in liking, commenting or sharing your thoughts on topics with the groups you join and with the people you’re friends with. Even something as simple as “great tip you posted here, Marie” can go a long way in building professional relationships.

Don’t hesitate to ask for an introduction! After all, building your network is what LinkedIn is all about. Create the habit of checking your network of friends whenever you need a professional recommendation or expert to consult with.

Ask for help. You’ll be surprised at the innovative solutions and wealth of expertise people are willing to share. Even if it’s on a topic you are well versed in, there’s no harm in seeing how others do it and you might even end up being thought of as an expert in your field. Sharing your own insights when others post questions also builds your own online credibility.

Finding new B2B clients, getting introductions or building new relationships are all easily done on this platform. With a smart profile and a well-honed strategy, LinkedIn can become a powerful partner in building your professional network.

 

Catherine Vanvonno

President and Executive Director, 20four7va

Catherine Vanvonno is president and executive director of 20four7va, a global eCommerce virtual assistance service provider. She is into strategic planning, product development, brand management, and digital marketing.

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