Search engine optimization is meant to ensure you are creating valuable content that Google can use to answer people’s questions when they search. It’s meant to improve your search traffic and boost your blog’s rankings.
SEO can often be viewed as a difficult, techy and not something that every blogger or website owner needs. Small-scale businesses and newbie bloggers might not even think about it at all.
You’re in charge of your brand’s reputation and SEO plays a big part of this by providing organic search results.
On-Page SEO Factors
On-page SEO optimization includes addressing the elements that exist right on the pages of your website or in each post of your blog. On-page SEO optimization is what you, as the site owner, tell Google that your pages or posts are about.
Quality Content. Even though we’re discussing Google and search engine rankings, it’s always important to note that as bloggers, writers and website owners, we write for people, and not for rankings. Your website or blog posts must offer informative and engaging content. Your content must be accessible, easy to read and designed for your target audience.
Targeted Keywords. In order to get your pages to rank in Google search, you have to think about the words that someone might use to find your website or blog post. Your website’s page must answer someone’s search query.
This is referred to as the “keywords” and it’s how Google determines which sites pop-up in their search engine rankings. Use the Google Keyword Planner to help determine the best keywords to use in your post.
Title Tags. Title tag refers to the keywords used in the tab of your browser. Use your keywords in your post title and h (#) headings. H headings are the sub-titles or sub-headings that you might use throughout your post or at the top.
Alt Tags. It’s important to ensure that you’re naming your image files correctly. Use your keyword to name the image file before importing the image into the post. File names provide information that helps Google understand what your images are about.
You should also try to create alt tags on each image. Optimization is not only important for your text. Your images need to be optimized for search engines as well.
Keywords in the URL. Before you hit publish on your post — make sure that the URL also includes the keyword. Your URL structure can easily be edited to include the keyword.
Off-Page SEO Factors
Off-page SEO simply tells Google what others think about your site. People only cite, reference and share content they like. If you have a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for readers.
External Links. External links are very important to Google. It’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful or in-depth the page content might be.
Activities such as guest blogging and other editorial contributions to authoritative online publications or sites can generate links back to your website or blog.
Social Media. Social media is an important part of your off-page SEO. By using social media channels to distribute your content you can extend your network online, connect with other thought-leaders in your niche and promote your website to build an online reputation.
Search Engines. Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.SEO should offer users relevant information and answer their questions. Click To Tweet
Remember, your content should be written for the reader. It should be written in a way that is natural and easy to understand. It should offer users the information and answer the question that they first typed into Google. That’s the best way to think of SEO.
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