Eight tips to better establish a more cohesive personal brand on Instagram.
Instagram is an essential tool for businesses hoping to forge connections with existing and potential customers. But apart from being just a social network for businesses, Instagram can also be a major platform for building up your personal brand.
How do you build your personal brand on Instagram? Here are eight tips to better establish a more cohesive personal brand on Instagram.
1. Craft a Succinct Profile Bio
Use short and precise information on your profile to explain what your brand is about and what you deal with. It should define who you are to all those who visit your profile. Choose a good photo or logo. Indicate your website or blog URL.
2. Share Your Authentic Story
Whether you are promoting yourself or your business, be confident in who you are and what you are offering. Build on your strengths. Unique and authentic brands are the most successful brands on Instagram and other social media platforms.
A lot of times people post things which they think their followers will like and end up posting photos that have nothing to do with them or their brand. If you want to make Instagram branding work for you, then you have to be unique and engaging. Be yourself and share your authentic story.
3. Build a Cohesive Visual Grid
4. Create Your Own Content
5. Follow the 80/20 Rule
80% of your social posts should be interesting, shareable and quality content. It can be anything like information related to your business, news, inspirational quotes, questions, interesting facts and quizzes. Audiences always like interesting and educative content, they react to such posts and also share it with their followers.
20% of your content on Instagram should be about your brand. Include every bit of information like your products, services, assets and all that information which benefits your audience and contributes in making right decision about your brand. Your content should be so impressive that it makes your audience love you!
6. Use Hashtags & Geo Tags
Hashtags are like SEO for your photos on Instagram. If you don’t use them, no one will find your photos. Use hashtags in your profile, such as a location, a hashtag you created for your business, or hashtags related to the industry you’re in. It will help people find you when you match their search criteria.
Geotags are a great way to get your content shared as well as connect with members of your audience and build a stronger personal brand. Using geolocations make people aware of your exact location on the image that you post. This makes your images geographically ordered and also indicates that your images are exclusive and genuine. You can also maintain privacy by deactivating the feature if you don’t want to show it.
7. Reply to Your Comments
Interacting with fellow users and followers is one of the biggest factors for building up a brand. If you’re generating a reasonable number of comments (less than 50 per post) then you should respond to all comments. Minus the trolls, of course.
8. Comment on Other Profiles
The real value of sharing photos on Instagram comes through interacting with the people who view your content. If someone took the time to leave a comment on your post — post an interesting comment on theirs as well. Comment in a way that lets them know you are not a troll and that you actually took the time to read their post. Seek out other like-minded profiles and do the same. This is where you can turn a casual browser into a fan, and perhaps develop that fan into a real friend, business partner or collaborator.