Live Interview Events with Women Small Business Owners, Freelancers, Content Creators and Bloggers
What You Can Expect
A huge part of See Girl Work is creating valuable content and sharing stories and insights from those who have gone before. As we continue to expand the blog and our relationships with women small business owners, marketers, bloggers, branding experts and digital strategists, we want to extend our platform into experiences that will bring all of these like-minded people together. We want to provide you with the resources to help you level-up in your own small business in a safe space where we can all learn and thrive.
Businesses are relationship-driven pursuits. With a mix of marketers, brand strategists, social media experts and other business owners, the Speaker Series will offer an opportunity to create new relationships that will help you advance your venture. We encourage you to bring your business cards, sharpen your elevator pitch and don’t be shy. Come ready to ask your need-to-know questions. Expect to leave more informed, inspired, and motivated with new business best friends.
See Girl Work SS17 Speaker Lineup
Thursday, May 11, 2017 6:00pm – 8:30pm
Every company — whether a side-hustle business, sole propertiership, agency, collective or enterprise — should establish what their brand equals. It should differentiate you from your competitors and make you truly appealing. But many of us confuse logos and colours for brand equity and integrity. We forget that a brand is not so much what we create, but what our prospects, clients and customers think about what we’ve created. A truly powerful brand identity should attract, engage and compel our ideal clients (and prospects) to do business with us. So the question is, “how do we create a brand that our prospects will love?“
We’ve invited a curated selection of brand creatives and strategists along with women entrepreneurs to discuss the hidden elements of creating and sustaining a successful brand identity. We’ll define the differences between brand identity and brand strategy and how they both work together. We’ll discuss the importance of knowing your customers, your brand mission, and USP. We’ll delve into creating a successful brand identity that resonates with your customer, brand positioning and pricing. We’ll also review visual messaging and communications as it relates to creating an overall brand experience. See our panel lineup below.
Emilia Farrace is Founder and Creative Director at Simply Elaborate Creative. Known for blending style with purpose, bringing significance to simplicity, turning fresh ideas into flourishing spaces and for making brands more memorable, the agency specializes in creative strategy, brand identity, and web design and development. A genuine triple threat with degrees in Communications, Business Management, and Website Design and Production — Emilia’s wildly talented at helping her clients connect the dots that form their big picture vision.
Janelle Morgan is founder and agency director at Morgan Model Management, a boutique modeling agency, which represents a wide variety of models from various ethnic backgrounds. With 15 years of experience, Janelle has nurtured and guided fresh new faces into Grade-A contenders. Her selective scouting style provides clients who are looking for a diverse roster of female models, with a more competitive edge.
Kim Miyama is the founder and principal planner at Kim Miyama Events. She holds over a decade of experience in the hospitality industry, mainly as a wedding and high-profile corporate planner. Kim has been nominated for Top 30 Under 30 in Ontario, has been listed as a WedLuxe Glitterati Member, and has been a part of many outstanding corporate and social events. She works with clients from all over Canada and the world making their dreams for a perfect event a reality.
Maria Piñeros is the Creative Director for Joint Development Collective (JDC), an agency that specializes in finding creative and compelling ways to tell purpose-driven stories. As a Creative Director seasoned in both brand development and graphic design, her goal is to craft visions that exceed market expectations and compliment strategies. She’s worked for such clients as Collins Barrow, Volunteer Toronto, Waterlution, Casa Pueblito, Costi Immigrant Services, The Museum of Inuit Art, and b current.