Building a brand can be very stressful when you have so many decisions to make and so many visions for the direction you would like your brand to go. It can get pretty mind-blowing. That’s why it’s useful to create a mood board to help create and execute your brand. A mood board helps you to organize your vision so that you can bring your brand to life!
What is a Mood Board?
A mood board is a collection of inspiring images created to set a certain mood, tone and feeling. Mood boards are all the rave these days when it comes to branding. It’s super fun to do, extremely beneficial to your brand and it’s a great resource that you can always refer back to.
You can create a hard copy version to post on a wall in your office or working area. You can also use online tools like Pinterest or Google Drawings to create a digital (and shareable) version. The main purpose of a mood board is to gain consistency. Consistency builds trust within your audience. Creating a mood board allows you to create a consistent mood (of course), learn which colours are best to enhance the essence of your brand and give you a better understanding of your audience.
Creating the Mood
When building a brand, you want your audience to feel a certain way when they come to your site. You want to give off a certain vibe on all aspects of your blog. In other words, you want to set a very specific mood. Creating a mood board helps you to not only figure out the mood you want to set, but also helps you to fully execute it. Just looking at your mood board puts you in the mindset that you’d like your audience to experience. For example, if you’d like to set a “business” mood for your brand, you might include pictures of business women and professional work spaces in your mood board.
Learning about Colour
Mood boards are one of the best ways to figure out the consistency of your blog’s colours. When I first started Boss Lady Blogger (before my new re-brand, of course!), I knew that I wanted my colours to be pink and grey. In the midst of creating my mood board, I realized that I would always use pictures with a very specific shade of each colour. After my mood board was done, I learned that I was aiming for a light, gentle pink and medium-light grey. These small changes can make the biggest difference. You always want to be as consistent as possible with your audience. Inconsistent colours set an inconsistent mood doesn’t lend well to creating an overall a unified brand experience.
Developing an Audience
Another benefit of creating mood boards is that it also gives you a great way to start to think about your audience. While creating my mood board, I already knew that I wanted to target business women. But the more photos of business women I added, the more I realized that it wasn’t that simple. I didn’t target “just” business women. Most of my photos included women who were working from home, dressed professionally yet casual, were African-American, and were constantly at a computer. My mood board helped me clarify that my target audience was African-American female bloggers who are looking to turn blogging into a full-time career and manage it like a business. When determining your target audience, you want to get a clear visual of who they are. Use your mood board to create personas that describe them down to the last little detail.
Now that you know how a mood board would benefit your brand, go ahead and create one! You can do a physical one by buying a bulletin board and cutting out photos that certain the mood you are going for OR you can do it virtually by using apps like Pinterest and pinning the photos that set a certain mood!
Image via Posh, Broke and Bored