One of the most powerful weapons in your marketing arsenal is your business card.
There are many ways to attract customers or potential clients to your business. You can launch an ad campaign, create a website, host an event or execute a social media strategy. But one of the most powerful weapons in your marketing arsenal is your business card.
Even in this day and age of Facebook, Twitter, LinkedIn and other social media lead generation, there are still advantages to having a business card.
Yes, technology has changed the face of business, but it has not replaced business cards. In fact, technology has enhanced business cards making them even more useful.
I first started out my career as a Communications/PR assistant. One of my main responsibilities was to send out media kits. Included in each package were the most recent press releases, fact sheets, summary sheets, executive bios, and other press clippings.
There was also a little slot in the folder to insert a business card. It always depressed the shit out of me that the company I was working for, wouldn’t allow me to have my own business cards. I signed each letter, sent out each kit, and did all media follow ups. I was doing a lot of work, but always felt like a bit of a hack since I couldn’t include my own card in the media kits. It was a deflating experience and needless to say, I didn’t enjoy working at that company. It’s amazing how that one little thing has still stuck with me today.
Not only do business cards help us present a good image by highlighting the services we provide, but they can also help to enhance the personal image of us as business people. Having a business card improves the legitimacy of your company, the work you are doing, or the service you are offering.
It is often, the first visual a potential customer, client or investor has of your company. Handing out a business card makes a tangible statement and speaks volumes about the seriousness of what you are doing.
Your business card should include your name, position or occupation, the business name, your contact phone number, your contact email address and the business website. It can also include your business address and social media contact info related to the business.
Aside from including your key contact information, it is important for your card to also be attractive and memorable. Your business card should be an extension of your overall company brand.
Whether you work for your own company or for someone else’s, the business card should look and feel like the other branded marketing tools – it is, after all, a part of your marketing efforts.
Logos, brand colours and typography should all be consistent as presented on the website, brochures, and other stationary and visuals associated with the business. In order for the business card to do its job, it must look professional.
When promoting your company, business cards can be an effective form of marketing. But the design of the card is equally as important as the contact information as it can just as quickly communicate what your company is about, and pique the interest of those seeing it. Production and printing costs of business cards are low, but benefits are high. As a result, the market value of a business card is high.
Whether you’re a job seeker trying to network efficiently, or a small organization trying to expand, business cards are a must.